Siebel UPT Usage Pattern Tracking Simplified

Siebel UPT Usage Pattern Tracking Simplified

UPT Usage Pattern Tracking is new feature on Siebel application from IP 2015.

Siebel provide an excellent feature to track the user behavior and using a configurable feature called UPT, this feature is available from IP 2015.

For any web based application, it is very crucial to track the user activity pattern that will help developers and Analysts to come with enhancement on the UI optimization and Navigation.

There is similar comparable product from CRMMantra for Siebel click-stream analyser tool. However, I never used this tool in any of implementation to do a comparison.


To Enable UPT;

User prefernce --> Query for *UPT*

Enable the UPT feature by setting "Enable UPT" property to "TRUE". Enabling is just easy. There is cache property.

Enable the UPT Feature by setting "Enable UPT" property to "TRUE". Enabling is just easy. There is cache property.
Make sure that "UPT Process" is enabled for the batch processing which will be discussed later under loading data to Siebel tables.


View the File:
To view the file navigate Siebel installation directory and open upt folder. In the folder, there are files specific to each user folder are created with .csv extension. /sibsrvr/upt/SADMIN folder contains files from SADMIN login.

The number for files are created based on the “Cache” property defined at the system preference file or based on the user sessions.




Define the User preference for individual tracking pairs:

The pairs can be defined by comma separated value and can be tied to another user preference value
Create relevant actions sets and event for UPT


These user preference value are captured under the run-time events to capture the more logical navigation patterns and user actions.

Refer: https://www.youtube.com/watch?v=zKrKTIiqKGk
This video will provide the details of the pairing the User preferences for the UPT.


Usage Pattern Service and Usage Log Event

This is event will write the log files to the UPT

Loading data to Siebel table:


Once the data is in CSV files, use UPT WFP to load data into Siebel Table “UPT Process”. Once the process is completed, the files will be automatically purged.

OOTB process will process all the files under /upt directory. (Need to verify)



Restricting the UPT for specific User:


Restricting the UPT for specific user currently done by filter expression on the Event screen.










Telecom CRM on Cloud Challenges and Best way forward

Telecom CRM on Cloud Challenges and Best way forward

Telecom CRM on Cloud Challenges and Best way forward
Iaas, Saas, Paas based cloud offerings are forcing the IT managers and CIO to adopt new ways to cut the cost and change the existing IT architecture, landscape from a predominant on-premise presence to a Cloud based ones. This can be driven from Infrastructure, Applications or as Platform initiatives.
This article focuses on the challenges and best road ahead for another 3-6 yrs timeline that pertaining to adopt Software as a Service especially for Telecom Vertical.  Cost based aspects also taken into the consideration for make more informative and perspectives taken before jumping to final decision making.
Vendor analysis and claims are included in final session to make sure that what to be looked beyond a RFP response for CRM implementation.

Challenges:
Lack of complete solution
IT landscape for a Telecom operator is very complex, comprising of BSS and OSS applications. As an application CRM alone can’t be on the cloud. There should be some presence for the Billing, OSS application should be on the cloud. At this stage, there is no other application makes CRM as lonely application on the cloud which may throw a lot of operational challenges in the future.
Missing Telecom flavors
None of the CRM on the cloud has a proven Telecom flavor for the Order Management, which is core process for any Telecom CRM implementations. SFDC reached till CPQ.  However, the ability to which Siebel CRM supports order Management functionality it may take a huge effort required from “Bigmachines” or Apttus CPQ to reach the level of Siebel Order Management.
Not to mention the SID and eTOM certifications. Neglecting them as a buzz words at this stage is better to confine the scope.
Data Volumes
Telecom come with huge data volumes, especially for billing applications to be in cloud. So currently, it may take time to put those high data intensive application on cloud and start the operations
EDR volumes tend to increase with multiple services provided to the customer.

Integration Overheads
Needs to integrate with Cloud silo applications to the on premise applications. If you cloud offering is federated then the overhead of integration those cloud offering is another pain. Latency due to RTT is going may lead to some issues later

Cost Overheads
Cloud adoption for many product companies is attached to their Revenue streams. Rather than providing a better solution to the end customer.
Cloud certainly ensures there is a constant revenue stream like a monthly recurring charge (MRC).  Perform an exhaustive cost analysis on cloud based product before leap forging to cloud wagons.

Don’t forgot to include your current Infra, Support spending as well, this is the place where cloud scores a handy points in their favor.

Take 6-8 horizon into the consideration for the analysis.



Road A head and best option at this stage:

Can we leave the ship and sit, is that an option. Never, you have to sail. It is never an option sit and see the match. Embracing cloud is not an option rather it is a must.
How should be done is the right question rather than When?
Some of the strategies can be adopted as follows:
·         Build Cloud application around your on premise CRM: Assuming CRM as stable and serving 70%+ business needs that you have.  Any new application for IoT or M2M services, can be tested deploying from the cloud to provision. These services are mainly driven by B2B model and have less risky considering the overall CLM.
·         Move the functionality One at a time: Full phased migration to cloud is bit risky for a large corporate with customer based in millions, like in Telecom. So the transition to the cloud can be on phased approach starting with Marketing, Sales etc. Wait for OM till a definite Maturity is attained on the cloud.
·         Think twice before the Service Desk to be put on cloud. The product offerings in cloud are somewhat proven. However, check on the integration complexity, Data volumes and RTT


The following analysis on Vendor and SI are based on publicly available information stating their current or potential presence on the Cloud. Some of the product vendors like Huawei, Ericsson has not released CRM cloud offering for the General availability at this juncture.

CRM Vendor Analysis: (Pending for further inputs)

Oracle:
Huawei:
Erricsson:
SAP:
SFDC:
Asia Info:
Microsoft:


System Integrator Solutions:
Wipro
TCS
Accenture







Web Marketing Introduction to Digital Marketing terminologies (DSP, DMP, Ad Network, Ad Exchange)


The article is written on the perspective of Advertiser and Publisher. The end customer whom the campaign are targeting is covered at the end of this article. It is very important to understand which perspective the document is written to clear your doubts.

Advertiser:
The one who is willing to put the banners, who wants to announce and attract some sales in future. His sole purpose is to provide this product/information to different people who is either have some interest on similar product/services he owns.

Publisher:
Owner of website, which is willing to put space for others on their webpages for increasing the revenue by selling advertisements. The publisher are popular sites/blogs/aggregated sellers like Flipkart, Amazon etc.

Ad Network:
If you want to know the details, you can jump to the below (Link). For simplicity, Ad networks are aggregated services that provides the list of publishers where we an advertiser can place his ad.
Ad Network collects and keep a huge database with information of place holders, timeline etc. To enable the advertiser to display the ad, based on the preferences. Time being, just take this as database with a lot of publishers’ information.

Ad Exchange:
It is a place similar to stock exchange where companies/sellers (publisher in our case) sells stocks (space on their websites) to buyers (Advertisers). There is difference between Exchange and Network; Network holds inventory. Exchange will provide a marketplace where the inventory get sold to the needed advertiser.
Ad exchange required a detailed discussion towards end of this article.

Ad Servers:
Ad servers can be on both Publishers and Advertisers side to monitor how advertisement are getting served. The effectiveness of the advertisement can be reported from AdServers. This is more serving a reporting of the campaigning these days.
DMP:
DMP stands for Data management platform
In simple terms database contains customer, visitors’ information on the Advertisers side.  Data management platform is database contains data from CRM side, third party data providers (Contact, Leads etc). These contact information can be used for segmentation, analytical and re-targeting purpose.
DMP holds multiple logic, rules how to streamline the advertisement for the advertiser. This may even intelligent enough to put certain products to advertise during holidays, off-peak hours etc.
DSP:
DSP stands for Demand Side platform is system that helps advertisers to get the best deals from Publishers/Ad exchange based on the priority advertiser have. DSP enables advertiser to bid for placing the advertisement in Publisher sites based on Real Time Bidding (RTB). DSP will be integrated to AdExchange to do the bargaining for a competitive price for your advertisement.
There are some grey areas still on connection between DSP and DMP. However, there are cross functionality platforms are build that serves purpose for both DMP and DSP in a single applications.
Refer: https://www.turn.com/blog/integration-makes-it-happen-why-an-integrated-dspdmp-solution-matters
 SSP:
Supply Side Platform helps publishers to get the advertisements from multiple advertisers.   Publishers may have some off-period then the space they dedicated for the advertisement not have consumed as expected. For those period, to make sure there is even flow of revenue from the websites, they can reduce the advertisement cost and can notify the changes to the Ad Exchange; This is done using SSP.

RTB:
RTB does the real bidding for the advertiser and publisher in real time with in fraction of seconds. A real-time matching and integration server that is capable of handling thousands of transaction with in a fraction of seconds.









Model of Advertising and Trade-offs:

Model
Description
Trade-offs/Retrospection
Advertiser ß à Publisher
With a sheer volume on the world wide web, it is difficult to manage the direct sales with between Publisher and Advertiser. Except dedicated home-page advertisement (Wall papers) during festival seasons.

For the publishers, to keep a team just to do the tracking job may not scale on the long run.
·         Needs a dedicated team; and not a scalable business.
·         Hard to manage on long run due to sheer volume
·          
Advertiser ß àAd-Network   ß à  Publisher

·         Inventory is managed by Ad-networks
·         But the lack of transparency and guaranteed advertisement
Advertiser ß àDSP ßàAd-exchange  ß à SSP ß à   Publisher

·         Provides scalable means of advertising
·         RTB (Real time bidding) helps to get the better rates; automated advertisement with great way to measure the effectiveness





References:
https://www.youtube.com/watch?v=xnX1nxMM_R0
https://en.wikipedia.org/wiki/Ad_serving
https://en.wikipedia.org/wiki/Ad_exchange



Motivation: Definition and Some Strategies

Motivation: Definition and Some Strategies

Motivation:
As a simplest definition, motivation is emotional entity that aspires each individual to perform certain tasks without much external intervention, on time, with great quality and less rework
It is choice/desire to achieve a goal with in certain timelines.

Common Mistakes:
What motivate you may not motivates others:
Don’t provide suggestion based on your experience and factors that motivates you. Respect individual and his aspirations. Two individuals are never same and their thoughts and goals differ from others. Prepare a list of the team member that you assume that individual gets motivated. Have open discussion to know what motivates him at the first place; and work with him to motivational factors that he is interested

Remuneration and Perks is not only a source of motivations:
Yes, as short term benefits, use this as motivational means. However, this won’t be never a critical motivational factor for any individual on a long run.

Motivate team or themselves?
Can a leader really motivates others: To large extend this is a myth. Leader can understand the motivational factors and channelize your energy on those lines and get the best out of you. Motivation lies with you. You have understand what will motivate you.
Motivations can only come from inside, as leader you can’t inject the motivation to an employee by providing some goodies, perks, incentive, bonus etc. If you are doing so, it may give you short-term benefit.
From my personal experience working as Solution Architect on multiple assignments for a major Telcos, providing a recognition or an award or a promotion (band changes) will motivate me not more than 1-2 days. It is a fact for many with higher experiences cadre, the real factors get them going is professional challenges and understanding their personal needs (Refer Marslow’s Hierarchies of Needs). Those are coming under intrinsic needs that provides motivations.



Strategies and Techniques:

Make Individual Important:
To provide a positive feedback on the work item that received a good feedback from Customer. This will motivate an individual and feel him proud and important to the team.

Build Collaborative activities:
In a big implementation projects Project Manager or supervisor can easily do the collaboration activities; or at least it can managed easily compared to Support team providing IT support, where most of the team members are treated individually for most of the SLA and day to day activities.
Typical example is on CallCenter support even there is team that performs tasks for certain specialized areas and team lead who assigns the tasks; but in reality the overall performance is purely assessed on an individual level for certain accomplishments.
To build collaborative team activity is very prominent for my role during an assignment with a global support organization. To make this happen, in-addition to the daily support activities, I have insisted the team to take some new technical features of latest product releases and make some POC (Proof of Concepts) so that the team is always feel the importance of the team activities.
Other initiative already in the same organization is to support the rest of team members using internal comments for pertaining issues they have on the Trouble tickets, co-author with other team members on some technical white papers etc.
Create a light hearted atmosphere to make sure the collaboration is happening.

Decision Maker:
Be open to employee and make them decision maker for most of the part. Reach them only if you have clarification. A tough for managers if you have new team and unsure about the culture and each individual capabilities. But with 1yr with a team or even shorter, depending on your managerial experience you can provide the autonomy to the team members.

Open your Ear and doors:
As leader needs to listen to the team members, your communication is firmly on listening to on giving commands to the team members. Create an open door culture, so that the team member can reach you at any instance to have a open discussion over a coffee/tea.


Communication, Information and Goals:

In your group, I am sure that there could be at least one member how would love to work on pre-defined goals. The team member works exceptionally great if the tasks are properly defined and there is not much change (No change) at all. For some part of my career due to lack of motivation, I too got into a phase similar to this.
For those employees tackle them by providing information, clarifying the goals and continual guidance (sometime it may not well received) but needs to be given.

Make sure that the Motivation is continual activity:
Managers are tend to loss focus on motivational aspects, most of the motivation discussion is short term activities. However, this has to be changed and needs to have the focus as continues exercise. If possible have a 1:1 at least once in a month. Usually, you are in situation your direct reporters are crossing 50+; then there is some change required in your system. You are on peak time to introduce some additional succession plan for you.



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